family brand

family brand
A group of brand names for the products of a company, all of which contain the same word to establish their relationship in the minds of the consumers. See also product line

Big dictionary of business and management. 2014.

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  • family brand — UK US noun [C] MARKETING ► a range of products with the same brand name made by a particular company: »Well known family brands like Heinz may also have individual brands such as Weight Watcher s Foods and Farleys. family branding noun [U] …   Financial and business terms

  • Brand extension — or brand stretching is a marketing strategy in which a firm marketing a product with a well developed image uses the same brand name in a different product category. Organizations use this strategy to increase and leverage brand equity… …   Wikipedia

  • family branding — family brand UK US noun [C] MARKETING ► a range of products with the same brand name made by a particular company: »Well known family brands like Heinz may also have individual brands such as Weight Watcher s Foods and Farleys. family branding… …   Financial and business terms

  • brand — ▪ I. brand brand 1 [brænd] noun [countable] MARKETING a name given to a product by a company so that the product can easily be recognized by its name or its design: • Virgin s aim is to ensure that all its products and services match and exploit… …   Financial and business terms

  • Family branding — is a marketing strategy that involves selling several related products under one brand name. It is contrasted with individual branding in which each product in a portfolio is given a unique identity and brand name.There are often economies of… …   Wikipedia

  • Brand equity — refers to the marketing effects or outcomes that accrue to a product with its brand name compared with those that would accrue if the same product did not have the brand name [Aaker, David A. (1991), Managing Brand Equity. New York: The Free… …   Wikipedia

  • Brand, the Rivan Warder — is a semi democratically elected position on the Isle of Winds, also known as the kingdom of Riva. He is the Head of State for the Isle of Winds, and sits in the place of the Rivan King at the Alorn Council. The position is only semi democratic… …   Wikipedia

  • BRAND, JOEL JENŐ — (1906–1964), member of Va adat Ezrah va Haẓẓalah, the Budapest Jewish relief committee set up during World War II and the courier chosen by Adolph Eichmann to offer Hungarian Jews in exchange for goods, in what became known as the Blood for… …   Encyclopedia of Judaism

  • Brand New Harvest — est le premier album du groupe Datafolk[1], sorti en 2003[2] sur le label Mercury Records / Universal Music France [3]. Pistes de l album Truck track If Only 3:14 (feat. Louise) …   Wikipédia en Français

  • Family Entertainment (Warner Home Video) — Family Entertainment is a video series used by Warner Home Video for their family films. The video series first appeared in 1994. The Family Entertainment brand appeared in 1994, with Walt Disney Classics repackaging. These films use the 1986… …   Wikipedia

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